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[Solved] Unit 2 Assignment – Marketing Regression

Instructions

In this assignment, you will perform a multiple regression analysis inside of Microsoft Excel.
Walk through the example regression problem.
Learn by Marketing. (2018). Linear regression by hand and in Excel (Links to an external site.). Retrieved from http://www.learnbymarketing.com/tutorials/linear-regression-by-hand-in-excel/

Now complete a secondary regression using the changed data table you can download here data-marketing-budget-12mo-version2 [Excel file]

Complete a multiple regression using the data “Use Sales” as the Y Range and “Social Media,” “Web” and “Print” as the X-Range.
Include residuals, line-fit plots, and Normal probability plots.

Read: Regression analysis in Excel

QIMacros. (2018). Regression analysis in Excel (Links to an external site.). Retrieved from https://www.qimacros.com/hypothesis-testing/regression/

Watch Multiple Regression Interpretation in Excel.

This video provides an example of interpreting multiple regression output in excel:

Analyze what you are able to determine from the regression:

Regression statistics
Equation of the line
Effects of variation of spend in Social Media and Web

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